the quintessential Alvey reel.

OUR BEACH RANGE OF reels ARE designed specifically for the SALT & SAND and it’s where they excel over all other reel designs.

Go Anywhere, Fish Anywhere.

Whether it’s a river, estuary, the beach, a jetty or from a boat, our All-Rounder range of reels have you covered..

maximum power.

experience maximum stopping and vertical winching power with the powerlift™ one-way drag system.

tuned for kayak fishing.

if You're playing in the Saltwater, don't trust anything but an alvey paddlesport™.

trusted world-wide.

the pinnacle IN SILENT RUNNING FLOAT FISHING. Smooth, reliable and trusted by fishermen world-wide.

give yourself the advantage.

Outfish your mates with little effort using a 1:1 ratio large diameter Alvey Reel with smooth drag.

Tough, solid and dependable.

The Deep Lake trolling reels hold massive line capacities and are trusted by record class fishermen.

Custom built for Alvey Reels.

We’re fishermen too...

... so we understand the value of useful fishing tools and accessories.

a range of high quality outdoor camping products manufactured by Alvey Reels to provide practical camping solutions