Experience a Better Way to Fish

    Built for the Long Haul
    No bearings. No gears. No problems.


    Over 100 Years of fishing history

    Our Story


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    Sensitive Fishing

    The design of Alvey reels allows the line to run directly over your index finger during retrieval so you can let your fingertip feel the thrill of every tiny tug. It's reel sensitivity at its best!

    Versatility & Adaptability

    From sandy shores to briny breezes, our reels have you covered with long, accurate casts. They're perfectly suited for challenging conditions, working seamlessly in both sandy and saltwater environments.