Australian Made

Alvey reels are manufactured to best practice standards

99 Years in business

Alvey’s first reel was made in 1920

Reputation for exceptional products

Alvey reels are manufactured to best practice standards

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Alvey reels are manufactured to best practice standards and are in fact so robust that they can be dunked in the ocean for a quick rinse if exposed to beach sand! Alvey reels certainly have a reputation for being durable; however, they are the choice of many competitive anglers for many other reasons. No other style of fishing reel allows the line to run directly over your index finger while you retrieve your line; this form of fishing is extremely sensitive and enables you to feel the smallest of bites.

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COUNTING DOWN TO 100 YEARS OF ALVEY

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