Experience a Better Way to Fish

Built for the Long Haul
No bearings. No gears. No problems.

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Over 100 Years of fishing history

Our Story

Reels

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Accessories

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Merch

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Sensitive Fishing
Experience

The design of Alvey reels allows the line to run directly over your index finger during retrieval so you can let your fingertip feel the thrill of every tiny tug. It's reel sensitivity at its best!

Versatility & Adaptability

From sandy shores to briny breezes, our reels have you covered with long, accurate casts. They're perfectly suited for challenging conditions, working seamlessly in both sandy and saltwater environments.

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