Thank you for giving Alvey Reels an opportunity to showcase our comprehensive range of quality fishing reels and accessories. Alvey Reels have a commitment to provide you with exceptional products and outstanding service.

When you purchase an Alvey fishing reel you can rest assured that you won’t be let down. Alvey reels are manufactured to best practice standards and are in fact so robust that they can be dunked in the ocean for a quick rinse if exposed to beach sand! Alvey reels certainly have a reputation for being durable; however, they are the choice of many competitive anglers for many other reasons. No other style of fishing reel allows the line to run directly over your index finger while you retrieve your line; this form of fishing is extremely sensitive and enables you to feel the smallest of bites.

Most Alvey reels use what is commonly known as a sidecast fishing action which means the reel is turned sideways to cast. Alveys unique sidecast system is very easy to master, and once mastered you will be casting like a champion. Alvey reels have the capability of casting so far that the late Jack Alvey actually won a long distance casting medal at the International Casting Championships.

The Production Development of the Alvey Reel


Charles Alvey used a treadle lathe to turn Silky Oak wood for the back and spool of the first 3″ and 4″ diameter reels. The back support, line guide and ratchet parts were hand filed from cast gunmetal.


Ken Alvey formed a partnership with his father Charles. Increased demand led to the acquisition of a Capstan lathe which was powered by a kerosene engine. Full backs of Cast Gunmetal were now machined, as were brass spindles and nuts.


Rose wood and Red Bean timbers were used to make the spools. A brass plate was screwed to the spools of the 5” side cast, and the 5”, 6” and 7” game fishing reels to increase line capacity. Bermabrite, an aluminum alloy was used for the 7” overhead game reels.


Bakelite a thermosetting plastic was used to mould 3” and 4” diameter spools. Some 4” backs were also moulded.


Charles Alvey & Son produced their first catalogue.


The outbreak of World War II prevented the production of fishing reels as the factory equipment was utilised in the war effort.


Material shortages following the war resulted in the use of the local timber. Camphor Laurel for the spools of the 3”,4” and 5”reels. Backs on the 5” were rolled Brass.


Bakelite was used on spools up to 5” diameter. Increased demand for larger reels made it necessary to replace Camphor Laurel which had an inconsistent grain, with the finer grained Cedar. Initially Cedar was used only for the 6” to 7” spools. It soon replaced other timbers in all sizes of reels. Backs on reels of 5” and larger diameter were rolled Stainless cialis Steel with a Gunmetal support.


Marine grade Maple Bondwood was used for the larger boat reels up to 12” diameter spools.


The gunmetal supports on the stainless steel back were replaced by Stainless Steel supports which were spot welded to the backs.


With the acquisition of several 100 ton compression moulders, spools could be manufactured from Phenolic Resin and Fibreglass.


As a result of the damage caused by the Brisbane River flood wooden spools ceased to be manufactured. A new material mix of Polyester and Fiberglass replaced the use of cedar.


The factory was relocated to the present site at Carole Park.


With the introduction of Injection Moulding the spools were manufactured using Valox a polyester fibreglass mix.


New injection moulds allowed the production of 4” and 5” diameter Graphite backs with Easy Cast indexing mechanism.


Another injection mould was developed for Graphite backs to suit the 6” diameter spools.


A lever drag clutch set up was produced & made available as an alternative to the conventional star drag on a number of models.


As 75th anniversary model as 6 ½”diameter full graphite backed model was launched with special Pad Printing.


A fully vented blue water saltwater fly reel was added to the range in two models to replace the older metal back series.


Introduction of vented spools & back plates in the 6500 & 6000 models.


A fully vented 8” boat reel all injection moulded construction was added to the range of deep sea reels. A version as a mini winch was also developed.


Rapid Retrieve handle plate system introduced to 6500 & 6000 series surf reels.


Turbocast a new injection moulded index mechanism, was introduced on the 600 and 6000 graphite backed series.

The Manufacturing Process

The manufacturing history of our company is as diverse as it is long. We have always prided ourselves on manufacturing everything that we could cost effectively do in-house.

This has led to a very diverse range of manufacturing skills and equipment under one roof. This also allows us to monitor quality and just in time deliveries of our components…

Wybert Ebanks
Highly reliable and powerful hooked a goliath group at lovers key, fl had him almost in but hook came out. He ran me a good 350 yds out still had enuff left for more
Graeme Cumming
Simply the best. Better than all the rest.
Sebastien Giboulot
Ironic to realise that my perfect reel of all is an Alvey and have never needed to replace it and thats why you cant sustain your business anymore. Perfect products. Never fail. But after seeing the results of such an outcome i have happily bought 3 more varying models which will all come in very useful for many years to come. I know people with alvey reels more than 50 years old and they still fish with them. I know mine will be around for many yers to come. Thank you and Im sorry.
Brooks Carretta
Simply the best reels ever! got a 500b before summer and been using just that one ever since, have caught all sorts of species and they’re all fun to catch on this reel. I’m a bit messy and love the fact this reel can take a bit of abuse and doesn’t mind the sand at all, just a lil’ rinse in the wash and cast right out again. Just got a lil’ toughy today for lakes and tinnie fishing and will probably be all I’ll ever need. Thanks Alvey for quality, durable fishing equipment hope to be able to get your stuff for years to come
Brodie Tulloch
So good to hear the company will continue! I saved up for my first maroon 650B when I was 14 using $4 left over from the $10 dad would give me for my $6 football fee each week. I think I had to get up to about $74 to buy it from Amart All sports. 18yrs later and I still have it and it has never missed a beat! I want to get Alveys for my kids when they start fishing up the beach!