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About Alvey Reels

An Aussie favourite in fishing since 1920. Alvey Side Cast Reels are manufactured locally with quality, expertise & a bloodied-good catch in mind.

Thank you for giving Alvey Reels an opportunity to showcase our comprehensive range of quality fishing reels and accessories. Alvey Reels have a commitment to provide you with exceptional products and outstanding service.

When you purchase an Alvey fishing reel you can rest assured that you won’t be let down. Alvey reels are manufactured to best practice standards and are in fact so robust that they can be dunked in the ocean for a quick rinse if exposed to beach sand! Alvey reels certainly have a reputation for being durable; however, they are the choice of many competitive anglers for many other reasons. No other style of fishing reel allows the line to run directly over your index finger while you retrieve your line; this form of fishing is extremely sensitive and enables you to feel the smallest of bites.

Most Alvey reels use what is commonly known as a sidecast fishing action which means the reel is turned sideways to cast. Alveys unique sidecast system is very easy to master, and once mastered you will be casting like a champion. Alvey reels have the capability of casting so far that the late Jack Alvey actually won a long distance casting medal at the International Casting Championships.

2002 – Bruce with the 825 reel

Side Cast Reels Aussie made
100 years in creating
quality products
Fast shipping &
excellent support

The production development of the Alvey Reel

Charles Alvey used a treadle lathe to turn Silky Oak for the back and spool of the first 3″ and 4″ diameter reels. The back support, line guide and ratchet parts were hand filled from cast gunmetal.

Ken Alvey formed a partnership with his father Charles. Increased demand led to the acquisition of a Capstan lathe which was powered by a kerosene engine. Full backs of Cast Gunmetal were now machined, as were brass spindles and nuts.

Rose wood and Red Bean timbers were used to make the spools. A brass plate was screwed to the spools of the 5″ side cast, and the 5″, 6″ and 7″ game fishing reels to increase line capacity. Bermabrite, an aluminium alloy was used for the 7″ overhead game reels.

Bakelite, a thermosetting plastic was used to mould 3″ and 4″ diameter spools. Some 4″ backs were also moulded.

Charles Alvey & Son produced their first catalogue.


The outbreak of World War II prevented the production of fishing reels as the factory equipment was utilised in the war effort.

Material shortages following the war resulted in the use of the local timber. Camphor Laurel for the spools of the 3″, 4″ and 5″ reels. Backs on the 5″ were rolled brass.

Bakelite was used on spools up to 5″ diameter. Increased demand for larger reels made it necessary to replace Camphor Laurel which had an inconsistent grain, with the finer grained Cedar. Initially Cedar was used only for the 6″ to 7″ spools. It soon replaced other timbers in all size of reels. Backs on reels of 5″and larger diameter were rolled stainless cialis Steel with a Gunmetal support.

1960 – Maple Bondwood used for larger spools

1960 – Maple Bondwood used for larger spools

1965 – Introduction of stainless steel supports

1970 – Spools manufactured from Phenolic Resin and Fibreglass

1974 – Introduction of polyester and fibreglass mix spools

1974 – Introduction of polyester and fibreglass mix spools

Marine grade Maple Bondwood was used for the larger boat reels up to 12″ diameter spools.

The gunmetal supports on the stainless steel back were replaced by stainless steel supports which were spot welded to the backs.

With the acquisition of several 100 ton compression moulders, spools could be manufactured from Phenolic Resin and Fibreglass.

As a result of the damage caused by the Brisbane River flood, wooden spools ceased to be manufactured. A new material mix of polyester and fibreglass replaced the use of cedar.

The factory was relocated to the present site at Carole Park.

With the introduction of injection moulding, the spools were manufactured using Valox, a polyester fibreglass mix.

New injection moulds allowed the production of 4″ and 5″ diameter Graphite backs with Easy Cast indexing mechanism.

Another injection mould was developed for the Graphite backs to suit the 6″ diameter spools.

A lever drag clutch set up was produced & made available as an alternative to the conventional star drag on a number of models.

A 75th anniversary model as a 6 1/2″ diameter full graphite backed model was launched with special Pad Printing.


A fully vented blue water saltwater fly reel was added to the range in two models to replace the older metal back series.

1978 – Carole Park Factory

1988 – Injection moulding using Valox

1988 – Injection moulding using Valox

1992 – 4″ and 5″ diameter spools

1992 – 4″ and 5″ diameter spools

1993 – 6″ diameter spools

1994 – Lever drag clutch set up

1995 – 75th anniversary model

1997 – Fully vented blue water saltwater fly reel

1997 – Fully vented blue water saltwater fly reel

2000 – Vented spools and back plates introduced

2009 – Turbocast

2009 – Turbocast

2009 – Turbocast

2003 – Rapid Retrieve handle plate system

2003 – Rapid Retrieve handle plate system

2002 – Fully vented 8″ boat reel

2002 – Bruce with the 825 reel

2021 – 2022 Nissan Navara Twins

2020 – Centenary Reel

2020 – Centenary Reel

2018 – Alloy Reel 6500C8

2018 – Alloy Reel 6500C8

2014 – Alloy Reel 6000C8

2012 – Limited Edition 6″ 600A3M2 Collectors Reel

Introduction of vented spools & back plates in the 6500 & 6000 models.

A fully vented 8″ boat reel all injection moulded construction was added to the range of deep sea reels. A version as a mini winch was also developed.

Rapid Retrieve handle plate system introduced to 500 & 6000 series surf reels.

Turbocast, a new injection moulded index mechanism was introduced on the 600 & 6000 Graphite backed series.

Limited Edition 6″ 600A3M2 Collector’s Reel. Only 100 were made. Timber sourced from an old timber supply in NSW from a 200 year old tree felled many years ago.

Introducing the Alloy Reels 6000C8.

Introducing the Alloy Reels 6500C8.

Celebrating 100 years of Alvey history. Twin Nissan Navara Giveaway 2020- 2022. Launch of the V-Slot VS5 replica.

The Manufacturing Process

The manufacturing history of our company is as diverse as it is long. We have always prided ourselves on manufacturing everything that we could cost effectively do in-house.

This has led to a very diverse range of manufacturing skills and equipment under one roof. This also allows us to monitor quality and just in time deliveries of our components…

Manufacturing for all types of fishers

Surf & Rock
Offshore Series
Kayak Series
Float Series
Big Fish
Orbiter Series

Latest from Alvey

Managing Line Twist & Twin swivel rigs Saved as draft – Sam Hitzke Collection
Orbiter King George

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