The PHD Fishing Boof 155 ABS Lure is the ultimate Jewie lure for serious anglers targeting big mulloway in shallow, rocky Australian waters. Crafted from heavy-duty molded ABS and fitted with premium BKK hooks and split rings, this lure is designed to withstand the harshest conditions while delivering consistent performance.
Weighing approximately 85 grams, the Boof 155 casts with pinpoint accuracy and exceptional range — even in windy conditions off headlands and break walls. Its aerodynamic design and durable aluminium bib make it ideal for long-distance casting and tight control during retrieval.
Designed to mimic a mullet moving across the surface, this Jewie lure is deadly around bait schools. It dives to around 2ft with a faster retrieve, but truly shines when retrieved slowly to stay in the strike zone near the surface — right where big mulloway are feeding.
Proudly developed and tested in Australia’s Clarence River region, the Boof 155 combines smart lure engineering with rugged construction to handle brutal saltwater environments. Whether you’re casting from the shore, rocks, or a boat, this lure is made to land serious fish.
Product Features
- Built for Big Jewies: Purpose-designed for mulloway fishing in coastal and estuarine environments
- Heavy-Duty ABS Construction: Impact-resistant body stands up to rocks and rough strikes
- Premium Hardware: Outfitted with BKK treble hooks and split rings for secure hook-ups
- Aluminium Bib: Engineered for durability and shallow diving performance
- Weight: Approx. 85g for long, accurate casts
- Diving Action: Runs to approx. 2ft on fast retrieve; stays higher in the water column with slow retrieve
- Realistic Mullet Profile: Perfect for imitating baitfish near the surface
- Australian Designed & Tested: Proven performance in harsh saltwater environments like the Clarence River
Product Specifications
Length: 155mm
Weight: Approx. 85g
Diving Depth: Up to 2ft (0.6m) on fast retrieve
Construction: Molded ABS body
Hardware: Fitted with BKK treble hooks and BKK split rings
Bib Type: Aluminium, surface to shallow-diving design
Target Species: Mulloway (Jewfish), barramundi, flathead
Water Type: Saltwater – ideal for shallow reefs, break walls, estuaries, and headlands
Return & Refund
Returns for refund will only be accepted within 7 days of you receiving the goods. Returned goods must be in its original condition and include all the original packaging. Shipping and handling cost are not refundable. This return for refund policy is applicable for change of mind, and lack of expertise for use of product.
Any incorrect, missing or damaged items received must be reported to Alvey within 24 hours of you receiving the delivery.
If item(s) received is not what was ordered please do not open the sealed package in which it was sent. Any attempt to use the incorrect item will be deemed to be acceptance by the customer of the item(s) as a satisfactory substitute for the one that was ordered and no further claim can be raised thereafter.
Alvey owns the title of any extra goods shipped with your order that have been dispatched in error.
Shipping
We do not ship to third party addresses (including PO Boxes) unless that address is known and can be verified by Alvey.
Customers are responsible for paying any freight charges incurred by refused shipment and unclaimed goods. Alvey will make every effort to deliver on time but cannot guarantee specific time periods.
Customers are responsible to have someone at the delivery address to sign for and accept the delivery. Cost for re-delivery attempts may be passed to the customers if the delivery address is unattended at the time of delivery.
Orders over $100 are Free freight except combos due to being freighted in 2 boxes.
Orders up to $100 are $15 Freight
Combos $18 Freight
International Orders
New Zealand Shipping
Free shipping threshold - $200 (rods not included)
Rods - $130
Orders under $200 - $45
Alvey currently ships international orders to New Zealand only. For all other countries, please contact us prior to ordering.